We outshine our competition with our Forever Pricing business model, our famous resilient services powered by Epik, and our commitment to privacy, security, and transparency.
The most common question we get is how we expect to sustain our business without regularly recurring charges or fees. We already own the servers, and we have to pay the power and internet bill for our other services. The only real expense with Armored is the price of storage. Moore’s Law loosely states that every few years, technology doubles in power while halving in price. Storage is dirt cheap and we can expand as needed. When you go to the store to buy a flash drive or HDD/SDD, do you think you should have to pay recurring fees to use it? Of course not. We feel cloud storage should be no different. Lastly, our parent company Epik.com offers a ton of other services such as domain brokering, VPN & DNS, VPS, etc. We have plenty of revenue streams.
With regard to privacy, our goal is to provide the best that any Nextcloud host can while being as transparent as possible. Firstly, your data is encrypted at rest thanks to the Server Side Encryption plugin as well as the hard drive being encrypted at the operating system level. We can see the file names, file size, and the directory structure. However, the contents of the files can not be opened from the operating system. You may say that “you can just reset my password and get to my files that way”. This is true and will be true for any Nextcloud host. For the most part, this will be true of most cloud storage providers. The bottom line is that we don’t want to know what you’re sharing or storing. With any cloud storage provider, there must be a degree of trust between the customer and the hosting company. When we give our word that we aren’t a company that data mines your files or snoops, we want our word to mean something and as such, we feel that being transparent about this is the best policy.
Expanding further, there is always the option to encrypt your files with a third party tool prior to uploading to Armored.net. The downside is that you have to decrypt the files before you can view them again. This would work great for customers looking to host backups and long term storage. However, this may be a bit of a hindrance to those looking to sync across multiple devices. The natural offset to this would be the End-To-End-Encryption plugin however it is not stable and we will not be deploying it until we are confident that using it will not result in data loss.
Another concern is the the End-To-End-Encryption would keep the data encrypted in transit from your device over the internet until it gets to Armored’s servers. This, however, can be negated by using our VPN Service The data would be encrypted from the time it leaves your device until it gets to Epik ’s infrastructure and from there should not leave getting from Anonymize’s VPN endpoint to Armored.